{"id":92,"date":"2022-07-12T00:02:59","date_gmt":"2022-07-12T00:02:59","guid":{"rendered":"http:\/\/tdi_43_98c"},"modified":"2023-01-23T15:36:53","modified_gmt":"2023-01-23T15:36:53","slug":"day-3-of-spring-2016-new-york-fashion-weeks-most-inspiring","status":"publish","type":"post","link":"https:\/\/estudiotarazona.com\/blog\/day-3-of-spring-2016-new-york-fashion-weeks-most-inspiring\/","title":{"rendered":"La importancia de las marcas al emprender un negocio"},"content":{"rendered":"\r\n<p style=\"text-align: justify;\">Si bien al iniciar un negocio se debe tener en claro primero qu\u00e9 tipo de productos o servicios se van a comercializar, tambi\u00e9n es muy importante se\u00f1alar cu\u00e1l es la marca que se distribuir\u00e1 al p\u00fablico. Para ello, es preciso preguntarse antes\u00a0<strong>\u00bfQu\u00e9 es una marca?<\/strong>\u00a0Es aquel signo distintivo y exclusivo de nuestro producto o servicio que lo diferenciar\u00e1 de los dem\u00e1s que se encuentren compitiendo formalmente dentro del mismo rubro de mercado. En tal sentido, a\u00f1adiremos lo que indica la OEPM en su Gu\u00eda sobre el Secreto de las Marcas, el cual nos se\u00f1ala que \u201c<em>las marcas pueden consistir en palabras, letras, n\u00fameros, dibujos, fotos, formas, colores, logotipos, etiquetas, o combinaci\u00f3n de estos elementos, que se empleen para diferenciar productos o servicios.\u201d<\/em>\u00a0(2004, p. 4)<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Entonces, podemos decir en t\u00e9rminos simples que, la marca cuenta con una identidad que va a lograr que no solo la diferencie de las dem\u00e1s, sino que a\u00f1adi\u00e9ndose a ello, le permitir\u00e1 ser un distintivo de reconocimiento de tu producto o servicio frente a otros con la caracter\u00edstica adicional de poder convertirse en un activo importante.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\"><strong>\u00bfEntonces la marca no solo cuenta con una caracter\u00edstica diferenciadora sino que adem\u00e1s tiene otros beneficios?<\/strong>\u00a0Exactamente. Siendo as\u00ed, puede llegar a generar ingresos una vez que registres tu marca a Indecopi. Y te diremos de qu\u00e9 modo puedes lograrlo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"text-align: justify;\">Cuando tu negocio ha rendido los frutos esperados y se convierte en un emprendimiento exitoso, puedes crear lo que llamamos\u00a0<em>franquicias<\/em>, que seg\u00fan la RAE se trata de una \u201c<em>Concesi\u00f3n de derechos de explotaci\u00f3n de un producto, actividad o nombre comercial, otorgada por una empresa a una o varias personas en una zona determinada.\u201d<\/em>\u00a0En tal sentido, puedes brindar una licencia de uso de tu marca a otros negocios, para que puedan comercializar con ella y as\u00ed obtendr\u00e1s ingresos de este modo.<\/li>\r\n<li style=\"text-align: justify;\">Por otro lado, otro tipo de beneficio de registrar tu marca es el de obtener respaldos financieros. Esto debido que, cuando tu marca contiene un valor significativo en el mercado, si deseas adquirir cr\u00e9ditos financieros, los evaluadores del sistema financiero pueden tomar en cuenta el posicionamiento del valor de tu marca para respaldarte.<\/li>\r\n<li style=\"text-align: justify;\">Finalmente, podemos decir que la marca tiene un contenido exclusivo donde solo quien es el due\u00f1o de la marca podr\u00e1 usarlo o como vimos anteriormente, ceder la autorizaci\u00f3n de uso a otros negocios. Asimismo, cuenta con protecci\u00f3n del Estado debido que, una vez que haya sido registrada, si alguien intenta usar tu marca sin tu autorizaci\u00f3n, puedes optar por tomar medidas legales respectivas. Siempre teniendo en cuenta que primero debe estar debidamente registrada.<\/li>\r\n<\/ul>\r\n<p>Cons\u00faltanos tus dudas sin ning\u00fan problema en el <a href=\"https:\/\/bit.ly\/Consultor\u00eda20minRM\" target=\"_blank\" rel=\"noopener\">Estudio Tarazona y Asociados<\/a>.<\/p>\r\n<p>M\u00e1s art\u00edculos sobre propiedad intelectual en nuestro <a href=\"https:\/\/estudiotarazona.com\/blog\/\">blog<\/a>.<\/p>\r\n<p><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=51957703948&amp;text=Hola%2C+quiero+agendar+la+consultor%C3%ADa+gratuita+de+20+minutos+sobre+Registro+de+Marca%2C+mi+nombre+es&amp;type=phone_number&amp;app_absent=0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-104 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita.png\" alt=\"marcas emprender\" width=\"1024\" height=\"512\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita.png 1024w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita-300x150.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita-768x384.png 768w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita-696x348.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/Asesoria-gratuita-840x420.png 840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Si bien al iniciar un negocio se debe tener en claro primero qu\u00e9 tipo de productos o servicios se van a comercializar, tambi\u00e9n es muy importante se\u00f1alar cu\u00e1l es la marca que se distribuir\u00e1 al p\u00fablico. Para ello, es preciso preguntarse antes\u00a0\u00bfQu\u00e9 es una marca?\u00a0Es aquel signo distintivo y exclusivo de nuestro producto o servicio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-92","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-propiedad-intelectual"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de las marcas al emprender un negocio<\/title>\n<meta name=\"description\" content=\"La importancia de las marcas al emprender un negocio: en este articulo te contamos todo lo que necesitas saber al respecto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudiotarazona.com\/blog\/day-3-of-spring-2016-new-york-fashion-weeks-most-inspiring\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de las marcas al emprender un negocio\" \/>\n<meta property=\"og:description\" content=\"La importancia de las marcas al emprender un negocio: en este articulo te contamos todo lo que necesitas saber al respecto\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estudiotarazona.com\/blog\/day-3-of-spring-2016-new-york-fashion-weeks-most-inspiring\/\" \/>\n<meta property=\"og:site_name\" content=\"Estudio Jur\u00eddico Tarazona &amp; 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