{"id":112,"date":"2022-07-12T22:54:34","date_gmt":"2022-07-12T22:54:34","guid":{"rendered":"https:\/\/estudiotarazona.com\/blog\/?p=112"},"modified":"2023-01-23T15:47:44","modified_gmt":"2023-01-23T15:47:44","slug":"que-es-una-marca","status":"publish","type":"post","link":"https:\/\/estudiotarazona.com\/blog\/que-es-una-marca\/","title":{"rendered":"\u00bfQu\u00e9 es una marca?"},"content":{"rendered":"<p style=\"text-align: justify;\">En estos tiempos en los que el Comercio Electr\u00f3nico ha tomado un rol importante en el crecimiento de nuevos negocios, trae consigo el nacimiento de muchas marcas que sirven para identificar tu negocio dentro del mercado. Es en ese sentido, que hoy hablaremos sobre: \u00bfQu\u00e9 es Marca?, es aquel signo distintivo que nos va a permitir identificar y diferenciar productos o servicios similares a los de la competencia. Son todas aquellas palabras, figuras, letras, s\u00edmbolos, cifras, formas de envase, envolturas, formas de presentaci\u00f3n de productos o servicios o una combinaci\u00f3n de todo.<\/p>\n<p style=\"text-align: justify;\">Esto servir\u00e1 para que genere una identidad de calidad que pueda ser identificada a simple vista, que los clientes puedan relacionarse y diferenciarlo de la competencia; causar\u00e1 una reputaci\u00f3n que se distinga y tendr\u00e1 mayor valor; y sobre todo, que obtenga protecci\u00f3n jur\u00eddica que la respalde e impida que no sea copiada.<\/p>\n<p style=\"text-align: justify;\">Entre los tipos de Marca encontraremos a las siguientes:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Marca Denominativa<\/strong>, que estar\u00e1 conformada por una palabra o una combinaci\u00f3n de palabras.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ejemplos:<\/p>\n<p style=\"text-align: justify;\">ZARA, PHILIPS, SONY.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Marca denominativa con Graf\u00eda<\/strong>, que ser\u00e1 la palabra o combinaci\u00f3n de palabras que tendr\u00e1n un tipo de letra en particular y posiblemente un color en espec\u00edfico.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ejemplos:<\/p>\n<p style=\"text-align: justify;\">GOOGLE, DISNEY, CHEETOS.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/1.png\" alt=\"marca que es\" width=\"758\" height=\"475\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/1.png 758w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/1-300x188.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/1-696x436.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/1-670x420.png 670w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Marca Figurativa<\/strong>, aquella figura, imagen u objeto determinado o abstracto que permitir\u00e1 su identificaci\u00f3n.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ejemplos:<\/p>\n<p style=\"text-align: justify;\">SHELL, LACOSTE, STARBUCKS,<\/p>\n<p style=\"text-align: justify;\">APPLE.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/2.png\" alt=\"marca que es\" width=\"758\" height=\"624\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/2.png 758w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/2-300x247.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/2-696x573.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/2-510x420.png 510w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Marca Mixta<\/strong>, en este tipo se encontrar\u00e1 la combinaci\u00f3n entre palabras con figuras o im\u00e1genes.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ejemplos:<\/p>\n<p style=\"text-align: justify;\">CASTROL, BIMBO, DORITOS.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/3.png\" alt=\"marca que es\" width=\"758\" height=\"495\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/3.png 758w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/3-300x196.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/3-696x455.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/3-643x420.png 643w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Marca Tridimensional<\/strong>, conformada por cuerpos de 3 dimensiones, como envases o empaques.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ejemplos:<\/p>\n<p style=\"text-align: justify;\">envoltura del chocolate TOBLERONE, los envases de GATORADE, botella de cerveza CUSQUE\u00d1A.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-117 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/4.png\" alt=\"marca que es\" width=\"758\" height=\"495\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/4.png 758w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/4-300x196.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/4-696x455.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/4-643x420.png 643w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<p style=\"text-align: justify;\">Por otro lado,\u00a0<strong><em>es importante registrar la marca, porque solo de esta manera, podr\u00e1s obtener protecci\u00f3n jur\u00eddica una vez inscrita en INDECOPI<\/em><\/strong>\u00a0(Instituto Nacional de Defensa del Consumidor y de la Propiedad Intelectual), de esta manera ning\u00fan tercero podr\u00e1 hacer uso de la marca sin previa autorizaci\u00f3n o de lo contrario, se proceder\u00e1 a accionar legalmente por tener intenci\u00f3n de apropiarse de lo que ya se encuentra registrado;\u00a0<strong><em>cabe resaltar que esta inscripci\u00f3n tiene una duraci\u00f3n de diez a\u00f1os y esta pueda renovarse<\/em><\/strong>, si as\u00ed se desea, seis meses previos antes de caducar.<\/p>\n<p style=\"text-align: justify;\">Por eso, se recomienda la inscripci\u00f3n de la marca, porque puede convertirse en un s\u00edmbolo que genera \u00e9xito y este atraer\u00e1 ganancias , y qu\u00e9 mejor gozar de la exclusividad, distintividad en mercado, posicionamiento dentro de un nicho se mercado de forma segura y todo esto con la total seguridad que el Estado lo proteger\u00e1.<\/p>\n<p>Cons\u00faltanos tus dudas sin ning\u00fan problema en el <a href=\"https:\/\/bit.ly\/Consultor\u00eda20minRM\" target=\"_blank\" rel=\"noopener\">Estudio Tarazona y Asociados<\/a>.<\/p>\n<p>M\u00e1s art\u00edculos sobre propiedad intelectual en nuestro <a href=\"https:\/\/estudiotarazona.com\/blog\/\">blog<\/a>.<\/p>\n<p><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=51957703948&amp;text=Hola%2C+quiero+agendar+la+consultor%C3%ADa+gratuita+de+20+minutos+sobre+Registro+de+Marca%2C+mi+nombre+es&amp;type=phone_number&amp;app_absent=0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-118 size-full\" src=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1.png\" alt=\"marca que es \" width=\"1024\" height=\"512\" srcset=\"https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1.png 1024w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1-300x150.png 300w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1-768x384.png 768w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1-696x348.png 696w, https:\/\/estudiotarazona.com\/blog\/wp-content\/uploads\/2022\/07\/banner-arti-5-1024x512-1-840x420.png 840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En estos tiempos en los que el Comercio Electr\u00f3nico ha tomado un rol importante en el crecimiento de nuevos negocios, trae consigo el nacimiento de muchas marcas que sirven para identificar tu negocio dentro del mercado. Es en ese sentido, que hoy hablaremos sobre: \u00bfQu\u00e9 es Marca?, es aquel signo distintivo que nos va a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-derecho-de-propiedad-intelectual"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es una marca?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es una marca? \u00bfQu\u00e9 tipos de marca hay? en este articulo te contamos todo lo que necesitas saber al respecto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudiotarazona.com\/blog\/que-es-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es una marca?\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es una marca? 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